‘Instagram Rules: The Essential Guide to Building Brands, Business and Community’ by Jodie Cook is a book that teaches you how to use Instagram effectively for your personal or professional goals. Whether you want to promote your brand, grow your business, or connect with your community, this book will show you how to do it with practical and proven strategies.
The book is divided into four chapters, each covering a different aspect of Instagram. The first chapter, “Strategic approach”, helps you define your objectives, find your niche, create your brand identity, and plan your content. You will learn how to align your Instagram account with your vision, purpose, and values, and how to create a consistent and authentic image that attracts and engages your target audience. You will also learn how to use tools such as the Instagram grid, the content calendar, and the content pillars to organize and schedule your posts.
The second chapter, “Content creation”, teaches you how to choose your format, develop your style, use hashtags, and edit your photos and videos. You will learn how to create high-quality and captivating content that showcases your personality, skills, and products. You will also learn how to use different features and formats, such as photos, videos, carousels, stories, reels, IGTV, and live, to diversify and optimize your content. You will also learn how to use hashtags effectively to increase your reach and visibility.
The third chapter, “Community building”, shows you how to engage with your audience, collaborate with others, grow your followers, and measure your impact. You will learn how to interact with your followers, respond to comments and messages, and encourage user-generated content. You will also learn how to network and partner with other influencers, brands, and organizations, and how to leverage the power of social proof and word-of-mouth. You will also learn how to use analytics and insights to track and improve your performance and results.
The fourth chapter, “Instagram hacks”, reveals some tips and tricks that will help you optimize your profile, use analytics, and monetize your account. You will learn how to create a compelling bio, use highlights and links, and optimize your profile for search and discovery. You will also learn how to use analytics and insights to understand your audience, content, and growth, and how to use them to make data-driven decisions. You will also learn how to monetize your account, by selling your products or services, creating sponsored posts, or joining affiliate programs.
The book is a comprehensive and practical guide for anyone who wants to use Instagram effectively for their personal or professional goals. Jodie Cook writes in a friendly and engaging tone, and uses real-life examples and stories to illustrate her points. The book is also full of exercises and tools that help you apply the concepts and ideas to your own situation. The book is suitable for beginners and experts alike, as it covers the basics and the advanced topics of Instagram. The book is also up-to-date and relevant, as it reflects the latest trends and changes of Instagram.
Overall, the book is a useful and motivational guide for anyone who wants to use Instagram effectively for their personal or professional goals. It is not a boring or technical manual, but rather a personal and creative account of one entrepreneur’s journey and lessons learned.
