The Audi 100 S Coupé, first introduced in 1969 and available from 1970, was designed to infuse Audi’s mid-range models with a more dynamic and sporty image. The design of the coupé was inspired by successful models such as the Fiat Dino Coupé and the OSI-Ford from 1967. Despite its intention to carve out a distinct identity, many perceived the coupé as lacking originality and being visually rear-heavy.
Design and Performance
Underneath its sleek exterior, the Audi 100 S Coupé housed a 1.9-litre engine with a twin carburettor system, delivering 116 horsepower. While this was respectable at the time, it was not particularly impressive for a car marketed as sporty. The model facelift in 1971 brought significant improvements to the interior, aligning it with the expectations of a luxurious grand tourer. It featured high-quality fittings and a spacious 500-litre boot. However, it still fell short of satisfying the desires of sports car enthusiasts.
Market Position and Competition
Priced at 14,400 DM at its launch and rising to 19,365 DM by the end of its production in 1976, the Audi 100 S Coupé was considered quite expensive. This high price point, combined with its performance, made it less appealing to sports car enthusiasts. Competitors like the Opel Commodore GS/E Coupé offered more power with a 150 PS six-cylinder engine at a similar price, making the Audi a less attractive option.
Production and Legacy
The production of the Audi 100 S Coupé ended in the summer of 1976 after nearly 31,000 units were built. It did not have a direct successor until four years later, when Audi reintroduced a coupé model. Despite its mixed reception, the Audi 100 S Coupé has earned a place in automotive history for its design and the role it played in Audi’s evolution.
The Zylinderhaus Exhibit
Today, the Audi 100 S Coupé can be admired in its full glory at the Zylinderhaus museum in Bernkastel-Kues. The exhibit features a stunning blue model, showcasing the timeless design and elegance that continue to captivate car enthusiasts. This display not only highlights the car’s historical significance but also celebrates the craftsmanship and innovation of its era.
The Audi 100 S Coupé remains a testament to Audi’s ambition and the enduring appeal of classic automotive design. Its story is one of striving for excellence and adapting to the changing tastes and demands of car buyers, making it a true icon in the world of vintage cars.
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